Denise Fitzpatrick

Denise works closely with school partners across Penn to ensure that online programs have the resources necessary to effectively support their strategies throughout the enrollment funnel. She works with external vendors and various staff members to assess the competitive landscape through market analysis, and messaging and advertising strategies. Denise also oversees internal and external communications. She focuses on implementing center level brand strategies to elevate CETLI’s profile. She also fosters connections throughout the Penn community through the Online Programs Marketing Working Group.

Denise is a seasoned marketing and communications professional with experience in higher education across multiple organizations and departments. Prior to joining the CETLI team, she worked on enrollment marketing and communications teams at Temple University’s Fox School of Business and School of Sport, Tourism and Hospitality Management. She has also gained a wide array of external affair experience when serving as Assistant Athletic Director with both Penn Athletics and Temple Athletics. Denise has led teams that have been nationally recognized by NACMA for their work in branding and attendance campaigns. Denise holds a bachelor’s degree in sport management from SUNY Cortland and earned her MBA from Temple University’s Fox School of Business.