Going through a strong orientation program has an impact on a student’s entire educational journey. Research indicates that students who participate in an orientation program are more likely to persist and have higher graduation rates.
When Adam Roth-Saks was given the charge to bring SP2’s Non-Profit Leadership (NPL) master’s program online in 2017, he knew that orientation would be a critical component. However, there weren’t many models for building an online orientation at Penn. His first step would be to talk to lots of people: “You can’t do anything alone at Penn,” he says.
He spoke to Rebecca Stein of the Online Learning Initiative (now CETLI) who helped him think about the online student experience, as well as centers across Penn—Weingarten, the Center for Teaching and Learning (now CETLI), Career Services, Wellness, and Community Standards. He knew one critical challenge would be how to help students feel supported at Penn even though they may never step onto Penn’s campus.
NPL partnered with Jessica Morris, CETLI’s Director of Instructional Design & Technology, who helped them build their orientation program in Canvas. Since the program’s launch in 2019, the NPL orientation has become a model for online orientation at Penn. CETLI now manages a Canvas orientation template based on the NPL orientation, ensuring it remains an up-to-date resource for other online programs.
This was the case for Penn Vet’s online master’s program in Animal Welfare and Behavior (AWB), which used the CETLI template to build their own orientation program. What made the AWB orientation different? A feature that both trainings have in common—NPL and AWB have built effective orientations by focusing on ways to meet the unique needs of the students in their programs.


